See all the stars ditching their eyebrows as Kylie and Kendall Jenner look unrecognizable with wild new beauty trend (2023)

FAQs

What did Kylie Jenner do to her eyebrows? ›

Kylie Jenner's bleached eyebrows are back. After testing the beauty trend briefly in October for Paris Fashion Week, the 25-year-old beauty mogul is sporting a new pair of platinum-blond brows straight out of the Kardashian-Jenner lookbook (See: Kim Kardashian and Kendall Jenner).

Wearing a stunning (and voluminous) black skirt with matching sheer crop top by Prada, Kendall accessorised her look not by dyeing her hair, but by dyeing her eyebrows. The result is honestly so striking we cannot stop looking at her.

In his 1997 book, “Making Faces,” late makeup artist to the stars, Kevyn Aucoin, described eyebrow bleaching as a means to “soften the expression” and “open up the face.” He famously executed the look on high-profile figures like Cindy Crawford and Jennifer Anniston before his passing in 2002.

“Bleaching the eyebrows can help make bushy eyebrows look better if you don't want to thread them. The bleach is basically the colour of your skin, and it blends into your skin and makes the brows look subtle. It's important to do it correctly though.

Our experts say that in the 1940s, a more natural, thicker brow with a defined shape came into vogue thanks to icons like Rita Hayworth. According to Amin, the trend was “throwing the tweezers out and embracing a more natural brow, softening the features while still maintaining the soft, surreal look.”

Brow Shape Trends

The past few decades have been largely dedicated to arched brows — the lifting effect is at once face-flattering and more than a little foxy. But in 2023, an exciting new contender enters the ring: the straight-across brow.

1960s: Audrey Hepburn

The Hepburn effect, sparked by the star's thick, natural set, inspired the women of the '60s to fill in their own with well-placed strokes of the brow pencil.

Sure, bleached brows have been around for decades, but the bold look was once reserved for the edgiest of style stars like Madonna, Lady Gaga and Miley Cyrus. Nowadays, the most mainstream fashionistas are lightening their brows and making the headlines.

But after years of Cara Delevingne-inspired bushy brows dominating the beauty scene, the lack-there-of is the hottest trend of 2022. On the runways of Paris Fashion Week's most eminent, designers called for a bleached-brow renaissance.

Bleached brows have been arguably the most significant trend seen on the red carpets and runways of 2022.

How long does it take for bleached eyebrows to grow back? ›

Keep in mind, brows grow fast

After you bleach your brows, Elena points out that you'll begin to see your roots in just one week, and you'll see your natural color coming back in about two. Your brows will likely need to be touched up more often than you touch up your regular hair color if you dye or bleach it, too.

The full set of eyebrow hairs is replaced every 6-8 weeks, but this replacement happens gradually. You will lose a few of your bleached eyebrows every day, they'll get replaced with new brows in their natural shade, and your arches will eventually go back to their pre-bleaching color.

Hydrogen peroxide: A three percent hydrogen peroxide solution can be a useful alternative to bleach. You can easily obtain hydrogen peroxide at the grocery store or drugstore. Apply it with a cotton swab and leave it on your brows for a couple of minutes before rinsing.

Not only will the result be too unnatural and hard, but you could be seriously injured. The dye that is formulated for use on your hair is going to be way too harsh on the skin around your eyes. Eyebrows could burn and, in the worst case, there is even a risk of blindness if the color gets into the eyes.

Hairstylists and estheticians can also bleach brows using salon-grade products.

In 2022, tweezers are back – and so is the skinny eyebrow, last seen in Gen Z's favourite Y2K era.

The most popular eyebrow trend for 2022 by far, is brow lamination. The semi-permanent treatment provides perfectly placed, brushed up brows that last for months.

Straight and full

Perhaps one of the most iconic and desirable eyebrow shapes has to be Audrey Hepburn's straight and full style.

Straight Brows

Long predicts that the “straight brow” will be big in 2023, with celebrities such as Ariana Grande seen rocking the bold, archless look popularised by timeless movie icon Audrey Hepburn. “When people refer to the classic Hepburn brow, it's typically the look from her 1954 movie, Sabrina,” he explains.

“Making sure your brows have more depth and thickness than a thin pencil line will help any face appear younger. Soft baby strokes appear far more natural than a bold swipe.”

What eyebrow shape is most youthful? ›

“A straight brow is considered a younger-looking brow in Korea because the fuller, straighter brow is associated with the look of a younger person, even a teenager,” explains celebrity eyebrow specialist, Elke Von Freudenberg, who adds that she's currently getting four to five clients per week coming in and asking for ...

Just as perming the hair on your head can lead to dryness and damage, brow lamination could potentially damage your eyebrows in the same way. Your chances are greater if you repeat the process too often, or sooner than 6 weeks. Another more serious risk is eye damage.

It's 2022, and thick eyebrows are more trendy and in demand than ever. While it appeared the thinner brows that became so popular in the 90s were making a comeback earlier this year, the thick brow trend remains the same–full, more dramatic brows appear to be here to stay for 2022 and beyond.

As the follicles grow more sensitive to androgens, the hormones keep them in the anagen phase longer, leading to more hair growth with age in places such as the eyebrows, nose and ears.

Scientists say that women with thicker brows, such as model Cara Delevingne and actor Audrey Hepburn, are more attractive to men — especially those seeking a long-term partner. A study has shown that men prefer women with thicker eyebrows, especially those who want a long-term partner.

Eyebrows thin over time as the hair shafts become finer and some of the follicles stop producing hair. While aging is a common cause of eyebrow hair loss, many other factors can contribute to eyebrow patchiness and thinning.

Light eyebrows age you. The tails of the brows get lighter and thinner with age, and you may also notice some patchy areas. Fill the tail area in with a brow pencil, and then go over the whole eyebrow with tinted brow gel.

Find a good brow pencil

“If you've got no brows hairs to start with or very sparse brows, pencils will look the most natural, compared to powders,” advises McHale. You need a brow pencil with a soft, slightly waxy texture that can be sharpened to a point. This will help you draw on natural-looking hairs.

Whoopi Goldberg revealed why she doesn't have eyebrows on The View in September 2022 as she and her co-hosts discussed the "no-brow look." "I had eyebrows as a little kid and you know how men get those bumps? I started to get them on my face so my mother removed them," Goldberg explained.

If you want to go for a more natural and less polished look, thick eyebrows would be perfect for you. But if you want to make a bold statement and appear more confident, thinner shapes can help you with that!

Which eyebrow shape is best for chubby face? ›

Soft-angled eyebrows work well for those with round face shapes. The soft-angled shape involves creating soft curves and peaks. You can have your arches as high or long as you want them to be. High arches work better for round face shapes since it helps the face look longer and thinner.

Brows grow a little longer as we age; brush them upward and trim.

If you have a long face, you don't want an arched or high-set brow, as it will make the face look longer. A straight, flat brow on a square face will accentuate the square shape, so if you add in an arch to lift the brow, the face will look softer.

Can eyebrows grow back in older woman? “While it depends on many factors, including the tweezers you use, how often you pluck and how traumatic it is for your hair, you won't be stuck with thin eyebrows forever,” says dermatologist Shilpi Khetarpal, MD. “Most of the time, they grow back.”

Castor oil: Perez's number one staple for eyebrow regrowth, castor oil is rich in fatty acids and vitamin E, which are known to encourage hair growth and repair damaged hair follicles. It also contains ricinoleic acid, a chemical compound that improves blood circulation.

We hate to break it to you, but if you thought that your brows should perfectly match your hair, you might want to think again. In fact, your eyebrows should actually be darker than your hair color—unless your tresses are pitch black. This is what looks the most natural.

This one is for bold people! The bleached brow is making a comeback in 2022, drawing inspiration from the 90s when it was everywhere.

Coat Your Brows In A Light Shade Of Concealer

This is the most important step in faking the appearance of bleached eyebrows. Rather than bleaching your brow hairs and risking a beauty mishap that's difficult to reverse, you'll simply coat your eyebrows with a light shade of concealer.

Kylie Jenner

There's not a young woman in the world who earns more than her, and it's for a good reason. Kylie Jenner really is THAT beauty guru, regardless of whether you like her or not. However, even though she hasn't ever publicly stated that, Kylie has undergone a micoblading procedure.

What is the most natural looking eyebrow procedure? ›

"Microblading is meant for someone who prefers a natural brow look and who doesn't wear makeup all the time, as the technique mimics real hair." Microblading uses a pen-like hand tool with a blade made up of needles to etch hair strokes into the skin, says Tran.